Creative Toilet Paper Packaging - who gives a crap

Creative Toilet Paper Packaging

Whenever you go and purchase toilet paper, has it ever occurred to you why these toilet rolls, so sadly wrapped in ugly transparent plastic, look kind of lost and depressing? I mean it is something that we are not too proud displaying in our bathrooms, right? It is fair to say that most of us would want to just hide them away. To make toilet paper more visually acceptable, there are companies that have made it their mission to give toilet paper a better image. Who doesn’t want a nice touch in their bathroom? A kiwi fruit perhaps?

Following are two companies that I would like to introduce you to that have given toilet paper a makeover.


Image credit: Latona Marketing.

Developed by the Japanese Kazuaki Kawahara, this innovative packaging design won several design awards. The toilet paper is wrapped with simple rectangular wrapping paper and you can choose from four different fruit designs: kiwi, strawberry, watermelon or orange. Shipping is available worldwide. For more info please check Latona Marketing website.


creative toilet paper packaging
Image credit: Who gives a crap

This Australian company launched their toilet paper back in 2013. They make super-soft, 100% recycled toilet paper, and they donate 50% of profits to build toilets in the developing world.

The packaging’s appearance might be subject to changes depending on the season which makes the final product very interesting! They also sell a premium selection of toilet paper made of bamboo! How cool is that?

If you are into crafting, these guys have  provided some great DIY ideas concerning the reuse of the packaging as well. No reason to be concerned if you live outside Australia. They ship globally and offer a free trial. Check their website  if you need further information BTW, WHO GIVE S A CRAP started as a crowdfunding campaign. The video they produced back then to fund their idea is just hilarious. Check it out below. 

3 years ago